Communicating consistently will create clarity in our organizations, but, as leaders, we first have to have clarity in our own minds. If we don't have clarity, we won't be able to create an opportunity to communicate consistently.
First, ask yourself what you want to communicate. Whether it is at an annual meeting to the entire company, to a crew out onsite, or to the sales team, you have to know what you want and need to communicate. Stay consistent and offer opportunities for communicating. Get people to talk, ask questions, and have a discussion.
Watch Your Words
Learn how to engage people in communication. Some of the saddest words that I hear from a leader in an organization when it comes to communicating are, "I told them." These words tell me the person speaking doesn't really understand the idea of communicating. Telling someone something never gets across the idea you are trying to communicate. You never hear "I told them" in conjunction with something positive. Generally, you hear this when someone forgot to do something or didn't do what you wanted them to do.
Work toward the idea of saying, "We talked about it." Then you can make comments like, "It seems like what we talked about the other day is making a difference." Or you can can ask, "Do you remember when we talked about . . .?" and then engage them with ideas, questions, discussions, and feedback. Thank them for taking the time to share ideas on how the team can be more effective.
Practice communicating consistently and effectively.
We are going to be learning more about creating the culture that we need at all of our Face-to-Face events this year, so make sure to get your team registered for one or all of them.