The first time I heard the term SUDDEN CHANGE, I knew it had so much potential to be applied and understood in business. Zach Boren was on a roll, and the phone was about to jump out of my hand as he passionately gave examples of SUDDEN CHANGE going on in his company. I could tell from the conversation that he knew that his team must continue to learn how to respond to it if they were going to reach the potential they are capable of. Zach is the leader of BOREN BROTHERS, a fast-growing and very successful company in the waste industry located in Columbus, Ohio. His brothers, Justin and Jacoby, lead GrassGroomers, an equally successful and fast-growing company in the landscape and snow and ice profession. All three brothers had the unique opportunity to gain their work ethic, leadership skills, and competitive spirit where few people have the privilege to learn it: on the football field. Each of the brothers created their own uniquely successful careers that led them all the way to starting positions on championship teams with the Ohio State Buckeyes football program. After that particular call with Zach, I was intrigued with the concept of SUDDEN CHANGE and have caught myself several times discussing it with other business leaders.